Engagement is one of the big terms when it comes to social media marketing. It is what helps customers connect with a brand, and begin to relate to that brand. However, it can be unapologetically elusive. Recent surveys have shown that image-based platforms perform slightly better when it comes to engagement, but this is no reason to give up on other platforms. Twitter, for example, has millions of users that could greatly add to a brand’s customer base, if given the right incentive.
So, if you’re looking to tap into this market, but aren’t generating much engagement with your Twitter posts, you’ve come to the right place.
How to Promote Twitter Engagement
Engagement is a two-way street, so you don’t have to wait for users to mention your company or brand in their posts, or comment on your tweets. If one of your followers posts something related to your industry, you can mention them in a tweet. Users love feeling singled out for praise by a brand, and this will likely make them much more enthusiastic when it comes to engaging with your brand.
Sharing is Caring
This works similarly to mentioning a user in your posts. Again, if one of your brand’s followers tweets some content that is useful to the brand itself, don’t feel awkward retweeting it. Knowledge doesn’t always have to come directly from you, and it has been proven that interactive storytelling is good for business. Get your followers involved in sharing the importance and relevance of your product or service.
Create a Hashtag
Many companies and brands use hashtags, but they use the generic hashtags that apply to their posts. An outdoor brand trying to connect with very active users – that is, users who spend a lot of time and energy outdoors – might use hashtags like #running, #cycling, #active, and so on. A better way to create engagement would be to create a hashtag specific to the brand, such as #whatididtoday.
Run a Competition
People absolutely love free giveaways. Running a competition is thus a great way to encourage even the quietest users to engage with your brand. Don’t make the entry requirements very hard, or this might scare people away; keep it as easy as a retweet. If the competition works well for engagement, you might even make it a monthly or a weekly competition and start encouraging higher levels of engagement as you go.
Image credit: http://dazeinfo.com/2015/06/18/engagement-twitter-can-make-innovative-says-mit-study/