How a McDonald’s Burger Was Reinvented by Two Canadians

McDonald's Buger Reimagined February 2016

How well do you remember your first McDonald’s experience?  If the excitement was tinged with a little disappointment, you’re not alone.  Why is this so common?  The answer lies in the fact that the products look amazing up on that big board in the restaurant, then, when you unwrap your burger, you find that it’s half the size of the advertised product and the burger bun looks like your feet when you finally pull them out of your socks on a winter evening; sort of wrinkly and colourless.

To be fair, this isn’t just the case with McDonald’s – it happens with all establishments.  And, to be even more fair, they are all doing a pretty good job of changing this.  However, it seems that two Canadian friends still aren’t satisfied with the condition in which they receive their fast-food.  This is why they decided to reinvent their McDonald’s meals.  And, in the spirit of sportsmanship, they turned their game into a competition and got their social media friends and followers involved.

How the Competition Worked

The idea was to each buy a Big Mac McMeal and then reinvent them using only the ingredients used in the meals themselves, nothing more.  Just to make matters more interesting, the two only allowed themselves an hour in which to prepare their meal.

Mark Hayes decided to start by cutting his fries into equally sized sticks.  He then stacked these in a tower somewhat resembling a Mayan pyramid.  Next to the tower he placed his reinvented burger, which was thinner than the traditional Big Mac and featured a whopping five levels.  The sauce was dotted on the plate in a semi-circular pattern for the finishing touch.

Jordan Plener decided to take the burgers completely away from their original form, and turned them into shepherd’s pies.  The two pies were accompanied with a salad, made from the lettuce and pickles found within the burger.  For his finishing touch, Plener used the sesame seeds from the bun to coat the fries and turn them into crisps.

How the McDonald’s Challenge Turned Out

Well, these dishes might get a strange look or two if they were placed in front of a discerning foodie at a food art restaurant.  But that wasn’t really the purpose of the challenge.  Instead, the two culinary enthusiasts wanted to show fast-food establishments that they could offer more interesting meals for a similar cost price, and bring in a new crop of customers.

There wasn’t a clear winner, but Plener’s pies seemed to get a better response socially, showing fast-food establishments that they could get really creative and still retain their loyal fan-base.

Image credit: